The Smart Worker's Guide to Personal Branding


Personal branding is the intentional effort to influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then positioning yourself to be known for them. Ultimately, the goal is to create an image that conveys a message and that can be monetized. 

The Smart Worker's Guide to Personal Branding is a comprehensive text-based tutorial that helps you become knowledgeable of the tools and strategies for building an effective personal brand.  

This guide will cover:

  • What exactly a personal brand is and why it is so important
  • How to understand yourself to better create a brand
  • Information on what to look for when defining your target audience
  • Deciding what you have to offer your audience
  • Methods to help your audience trust you
  • Why you need to be authentic
  • The keys to consistent branding
  • And more.

Who this course is for:  

  • Smart Workers - which are midlife professionals (age 50+) that are focused on creating financial freedom, forgoing traditional retirement, and thriving in their second half of life.   

Course features include: 

  • 10 interactive lessons
  • Downloadable tools
  • Lifetime access, anywhere, anytime
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

    Collections: Home page

    Category: Course, Thinkific

    Type: Course

    Customer Reviews

    Based on 4 reviews
    Micah P.
    Build a better brand

    Very good branding info

    John M.
    Extremely useful

    Good tips in this guide

    Todd Morey
    Good tips

    This tips in this guide will help you build a better personal brand

    Lisa J.

    Just started a home business, great tips on how to get my messaging out to a broader audience.