Personal branding is the intentional effort to influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then positioning yourself to be known for them. Ultimately, the goal is to create an image that conveys a message and that can be monetized.
The Smart Worker's Guide to Personal Branding is a comprehensive text-based tutorial that helps you become knowledgeable of the tools and strategies for building an effective personal brand.
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Very good branding info
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This tips in this guide will help you build a better personal brand
Just started a home business, great tips on how to get my messaging out to a broader audience.