The Smart Worker's Guide to Social Media Marketing


Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. 

The Smart Worker's Guide to Social Media Marketing is a comprehensive text-based tutorial that helps you become knowledgeable of the tools and strategies of the most common social media platforms and how they’re best used to market yourself and/or your business. 

This guide covers:

  • What social media marketing actually is
  • The key elements of social media marketing
  • Why you need to develop a strategy 
  • Examples of goals that you can set
  • The importance of setting realistic goals
  • Conducting appropriate research into your industry and competition
  • Why you should define your target audience
  • How to choose the right social media platforms
  • Why it can be better to pick fewer platforms
  • Why it is imperative to develop a brand
  • And more.

This course will give you concrete, actionable strategies that you can practice to help you use social media more effectively.

Who this course is for:  

  • Smart Workers - which are midlife professionals (age 50+) that are focused on creating financial freedom, forgoing traditional retirement, and thriving in their second half of life.   

Course features include: 

  • 10 interactive lessons
  • Downloadable tools
  • Lifetime access, anywhere, anytime
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

    Collections: Home page

    Category: Course, Thinkific

    Type: Course

    Customer Reviews

    Based on 4 reviews

    Very comprehensive and affordable guide. Thanks!

    Greg D.
    Just what I needed

    Being fairly new to social media I was confused. This guide is the perfect introduction to the topic.

    Ben G.


    David Dwyer
    Great info!

    Very comprehensive guide for marketing through social media. Useful for novice and experienced professionals.